I’m always fascinated by a little “behind-the-scenes” action. For example, I’ve loved hearing about all the mechanics that went into creating the Oscar nominated movie,
(Shout out to photographer Duane Michals for the tweetable inspiration.)
In general, I just really enjoy hearing how people come up with big ideas. So today, I thought I’d take you behind-the-scenes in my own thinking process and share a simple but powerful tool we use on my team to spark our best creative ideas.
You can use this exercise for business or personal reasons (which is why I love it) and it’s especially fun to do with people you love.
In this video, I talk about how this tool helped us conceive of and execute something we’re deeply proud of — our Live Your Dream campaign. There are 40 + case studies and you’ll see how this one simple question created this massive initiative for us.
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With so much love,